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Momiji are message dolls, each doll has a space in its base for a tiny secret message.
The first dolls were created in 2006 and there are currently 47 in existence with many more in the pipeline.
Designs range from uber-kawaii to harajuku-kitsch.
Last year Momiji stumbled upon the talents of Joanna Zhou via Don't Panic and commissioned her to create her own set of dolls. Joanna's manga flair resulted in a collection that oozed Tokyo-cool and has graced the pages of Dazed and Confused, Elle Decoration, Computer Arts and Design Week.
Message dolls This year we're looking for another designer to dream up a collection of limited edition dolls which will be exclusively available in Selfridges this Christmas.
As one of the most famous names on the British high street Selfridges has become a by-word for refreshing design and cutting-edge promotions. A limited edition of 200 of each of the 3 winning dolls will be sold at Selfridges and will make their way to new homes in those iconic yellow bags..
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Cool as you like and covetable in a way only Japanese toys can be, these hand-painted beauties are set to take over the desks of designer doll fans everywhere. Why? Well for a start Momiji Dolls are beautifully crafted in heavyweight resin. Also, hidden inside every 8cm doll there is a tiny folded card for your own secret message. Forget about x-factor, Momiji Dolls have got awww-factor written all over them.
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